K-Swiss is making moves. Previously we showed you a very funny video that took you behind the scenes as Kenny Powers launched the brand’s new advertising campaign. Kenny isn’t the first athlete to be signed to the brand — that distinction belongs to Joey Yates, though his sport was tennis, and he wasn’t a fictional character created for HBO. Joey Yates was a real-life Richie Tenenbaum — a tennis prodigy in the early ’80s who flamed out and disappeared from the sport. After years of seclusion, K-Swiss found Joey to finish what they started. Reminiscent of the California Running capsule designed by Brendon Babenzien, the Joey Yates collection is all vintage style infused with a Southern California vibe. Look for it this fall.
