K-Swiss Joey Yates Collection | Preview

By - July 15th, 2011

K Swiss Joey Yates Collection | Preview

K-Swiss is making moves. Previously we showed you a very funny video that took you behind the scenes as Kenny Powers launched the brand’s new advertising campaign. Kenny isn’t the first athlete to be signed to the brand — that distinction belongs to Joey Yates, though his sport was tennis, and he wasn’t a fictional character created for HBO. Joey Yates was a real-life Richie Tenenbaum — a tennis prodigy in the early ’80s who flamed out and disappeared from the sport. After years of seclusion, K-Swiss found Joey to finish what they started. Reminiscent of the California Running capsule designed by Brendon Babenzien, the Joey Yates collection is all vintage style infused with a Southern California vibe. Look for it this fall.

K Swiss Joey Yates Collection | Preview

K Swiss Joey Yates Collection | Preview

K Swiss Joey Yates Collection | Preview

K Swiss Joey Yates Collection | Preview

K Swiss Joey Yates Collection | Preview

4 comments
Lori Liska
Lori Liska

It was great seeing the line Joey...I get the feeling it's going to be a great success....good luck with it. Come back to NYC again soon

Donna Polockow
Donna Polockow

Looks like I'll be buying soon~~love the selection and colors!

Maureen Bonace
Maureen Bonace

Love the "new" look. I will be purchasing from this line!