adidas Originals Forest Hills – Archive Pack – Fall/Winter 2011

By - July 17th, 2011

adidas Originals Forest Hills   Archive Pack   Fall/Winter 2011

Compelled by his perfectionism, adidas founder Adi Dassler concocted his first footwear at the young age of 20 in 1920. With a single goal in mind – to provide the best footwear for athletes in each of their respective sports, Dassler went on to become the a leading supplier in athletic footwear, providing for 11 different disciplines with 30 different models, all done in a decade’s time since that very first effort in his mother’s kitchen.

Never the one to falter against impossible odds, Dassler rebuilt his company out of the rubbles of Post-WWII Germany. Him, along with a workforce of only 48 employees, jump started the new company with an ingenious concept, the creation of light weight sports trainers from savaged canvas and rubber of American fuel tanks. This initial success had Dassler established the “adidas” label, a combination of his first and last name, in 1948. The now ubiquitous 3 Stripes insignia soon followed, transformed the company from the sleepy German township of Herzogenaurach, into a global trend setter.

Similar to the just introduced B-Sides Collection, the Archive Pack attributes adidas Originals’ successes to some of its most groundbreaking footwear, or in this case the Forest Hills. Named after a quiet hideaway in Queens, New York and former home of the U.S. Open Tennis Championship, the Forest Hills became an instant sensation with its bright yellow outsole. Whats more, its NASA designed ventilation system and other cutting edge technical elements made it the lightest tennis sneakers at the time, weighed in at only 250 grams. With the annual U.S. Open fast approaching, adidas Originals will once again make the Forest Hills available, as a celebration in not just innovation or adidas Originals heritage but Adi Dassler’s legacy as well.

adidas Originals Forest Hills   Archive Pack   Fall/Winter 2011