Nike Sportswear – “Always On” Music Video Series

By - July 21st, 2011

Nike Sportswear   Always On Music Video Series

A couple of months ago, Nike 6.0 came with the “http://freshnessmag.com/2011/05/16/nike-sb-chosen-trailer-video/”>Chosen” project, a video series showcasing a host of Nike athletes who specialize in action sports at the top of their game. In what seems to be an echo of that series, Nike Sportswear presents the “Always On” music videos, a string of short films that present a snapshot of the life of select Nike athletes, each paired with an original song inspired by the athletes in question. This first edition follows Adris Deleon and Quinton Hosley, two rising stars in the basketball world, and their roles on the Team Nike squad. Continue reading to check out the video, which is accompanied with an exclusive summer anthem by Harlem rapper Vado.


Nike Sportswear   Always On Music Video Series

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