Nike Japan – “New Beginnings” | Video

By - July 24th, 2011

new beginnings 01 Nike Japan   New Beginnings | Video

In the first inning the starting pitcher gives up six earned runs and records just one out before he’s pulled from the game. It’s his worst outing of the season, if not his entire career. While his ERA balloons, his confidence suffers a precipitous drop.  But when his turn in the rotation comes up once again, he will forget the failures of that day and take the mound for a fresh start. It’s a new beginning. That’s the theme behind Nike Japan‘s new advertising campaign. As created by Wieden+Kennedy Tokyo, the “New Beginnings” spot showcases how sports enables each of us to craft a fresh start every day. Through drive and the competitive spirit lie the seeds of renewal. Check out the full video from Nike Japan after the jump.

0 Nike Japan   New Beginnings | Video

Sad that they can't show the women's soccer team because they're adidas