Nike China – “Use Sports…” Campaign | Video

By - July 25th, 2011

A parallel to Dan Wieden’s “Just Do It” slogan decades ago, Nike China unveiled “Use Sports…” as the continuing call that sports are more than activities but catalysts to something greater. Conceived by Wieden+Kennedy Shanghai, “Use Sports…” is a preposition that welcomes participants to finish statement. It also serves as the unofficial motto to the Festival of Sports, a 4-day sporting event in Shanghai next month. As a lead in to the numerous festivities to take place, Nike China asked Kobe Bryant, French Open Champion Li Na, and other inspiring sports figures to take part in this brief video. And so that other aspiring athletes out there will too “use sports” to achieve something greater.

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