EDWIN – Fall/Winter 2011 Collection Lookbook

By - August 1st, 2011

EDWIN   Fall/Winter 2011 Collection Lookbook
Despite an once thriving urban center transformed into moonscape and the rampant starvation that followed, those able to survived in the unimaginable adversities after the defeat of Japan are known in some circles as the “miracle generation”. One such was the family-owned Tsunemi Yonehachi Shoten, a little military surplus store in Tokyo which navigated through failing economy, Allied occupation, to finally, the purveyor of premium denim known today as EDWIN. In celebration of its 50th anniversary, EDWIN designed its Fall/Winter 2011 Collection as a visual context of those early days with a photoshoot backdrop made of old military-issued canvas and tents. As with all EDWIN collection outside of Japan, each is feature fine denim fabric made exclusively for it. And finally, like all that lived through the last great war, a poignant reminder of the human spirit.

EDWIN   Fall/Winter 2011 Collection Lookbook

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