Nike Sportswear Ice Cream Truck | Detailed Look

By - August 1st, 2011

With just 20 days left in its “sortie”, we had the opportunity to inside, quite literally, of the enigmatic Nike Sportswear Ice Cream Truck a few weekends ago. On a constant patrol along the sweat drenched basketball courts of New York City, the Nike Sportswear Ice Cream Truck is always at the ready to dish out delectable frozen treats to players or audience members absolutely FREE. But aside from the 4 delicious brain-freeze inducing flavors, like the good old summer classic of Strawberry Short Cake to the new Spider-Man pop (Spidey sense not included), the Ice Cream Truck serves as a mobile temple of the sneaker god, with rarities such as the Nike Air Force 1 NYC Edition or the already sold out Nike Air Force 1 Hyperfuse in vibrant colorway of Volt. Be on the lookout for the dispenser of goodies around the street of New York this week or you can track its itinerary via Twitter at @GameSevenMktg

Photography: Poe for Freshness