“Welcome to the world of addiction” — those are the first words uttered in this atmospheric black and white video. Produced by F/Nazca Saatchi & Saatchi as part of its “Good Stuff” campaign for Nike, the clip is all jumbled images and quick edits, meant to evoke the harrowing world of drug addiction. In this case, however, the drug is running, and the euphoric highs that the drug inspire are actually good for you. Airing on MTV Brasil and movie theaters in Sao Paulo and Rio de Janeiro, the video is a cinematic thrill ride that will leave you seeking your fix. Check it out after the jump.