With hosts Vanessa Hudgens, with new haircut, and Tristan Wilds, the Hurley Walk The Walk fashion competition took over the U.S. Open Music Stage on Huntington Beach, California. Enshrouded by a wave of some 10,000 spectators, with 60,000 others viewing on numerous Jumpotrons, celebrity judges of various associations sat side-by-side in the selection of this year’s winner. Nike Action Sports division bestowed the honor to its rider Carissa Moore, Paul Rodriguez and Laura Enever. And on the Hurley side, founder Bob Hurley, Ryan Hurley, surfer Rob Machado, shared tips with supermodel Marisa Miller and actress Gillian Zinser (of tv-series 90210 fame).
Like that of U.S. Open of Surfing tournament scheme, Hurley’s Walk The Walk fashion show welcomed competitors from all 50 states and beyond. The prize, however, was more than just a moment of personal glory but an opportunity to facilitate your own school’s art and music program with a grant of $25,000, funding desperately needed during a time when municipalities are faced with difficult economical challenges, something not lost among some of the students participating in this year competitions. The process started close to a year ago with a prospective range of some 25+ high schools. Then, it narrowed down to 5 contestants: Grossmont of San Diego, Kellam of Virginia, Corona del Mar of Newport Beach, Toms River East of Jersey Shore, and finally Peterborough of Toronto, Canada. With a design theme and assistance from Hurley, each competitors meticulously created a presentation from the ground up, as would any professional fashion designers. Yet, there was a twist. In place of a pageantry of outfits and styles, Walk The Walk was more of an ostentation of school spirits. Each schools incorporated brilliantly all segments of high school life – the jocks, cheerleaders, to the band class member, biology club president, the “cool kids” and “not so cool”, each set aside their differences for a common goal. Though Grossmont High School walked away with the grand prize. each of the participants took home with more than just a conciliatory award but an experience of a lifetime.
Photography: Poe for Freshness