It wasn’t only music, Hurley also realized early in its brand history that art is also the glue which bind the creative process together. A reason why it capitalized the event space on its corporate campus to host a rotation of art installations, including the most comprehensive exhibition thus far by artist James Marshall, or better known as Dalek.
Titled Prism Break, Marshall’s geometric designs helped in the creation of Hurley’s graphics on its new Phantom 4D board shorts, among others. But the overall theme is also a metaphor for Marshall, a visual representation of a “break” from his signature artistic style in the past. The exhibition will be ongoing till September 30th, 2011.