Levi’s: Go Forth – “Legacy” | Video

By - August 9th, 2011

Levis: Go Forth   Legacy | Video

The latest offering from the http://wk.com/” target=”_blank”>Wieden+Kennedy‘s “Go Forth” global marketing campaign for http://levistrauss.com/” target=”_blank”>Levi’s is the “Legacy” video, an inspirational clip that delivers the message “Your life is your life” — it’s yours to make of it what you want. From exulting in a glorious sunrise to rolling around in fall leaves to displaying civic defiance during a mass demonstration, this is, as the narrator intones, how you beat the darkness. Levi’s was built on a pioneering spirit, and the brand celebrates those who likewise choose to go forth every day. Watch the video after the jump.

Levis: Go Forth   Legacy | Video

0 comments