A new edition of EA Sports‘ Madden NFL has become as sacrosanct as the game of football itself when it comes to the annual rites of fall. While obtaining a copy of Madden NFL 12 on its release date of August 30th would be sweet, greater glory is attached to getting one’s hands on the Madden EA VIP Kit. With just 50 units made, the kit comes in special packaging and features an early copy of Madden NFL 12, a pair of Monster headphones, a New Era snap back emblazoned with the words “I am the Madden curse,” and a customized silver PS3 with “It’s Time” stamped in bold block letters on the console. What better way to celebrate the end of the NFL lockout? A number of kits have already been passed out to VIPs including Aaron Rodgers, Michael Vick, Dwight Howard, John Wall, Justin Timberlake, 50 Cent and others. Go to EA’s Insiders Deals page on Facebook for details on you how you can win one yourself.