Nike Festival of Sport – Nike Sportswear Truck

By - August 18th, 2011

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Produced by: Dan Hwang
Written by: Poe

In preparation for the thousands expected to participate at Nike Festival of Sports this weekend in Shanghai, Nike really up the ante with its own Nike Sportswear Truck. Less of an ice cream van and more of 50-foot long shipping containers on an extended truck and trailer, this new variant is a bit of everything rolled into one.  At one end, a rental booth where visitors can rent a device to upload their real time photos with HIPSTAMATIC imaging service.  Another provide a slew of delectable ice cream and other summer treats.  The rest of the setup is a dressing room mock-up, where guests can select a number of props, including the yet to be release LeBron James x Nike Sportswear Collection, to be photograph with.  The truck will make its rotation to all the different venues at Shanghai Stadium Sport Complex for the duration of the festival. Simply look for a bright orange beast of van at the site.

Photography: Freshness

Nike Festival of Sports
Shanghai Stadium Sport Complex
Lingling Road | Map
Xuhui, Shanghai, China

Event Dates: August 18th, 2011 (Thursday) August 21st, 2011 (Sunday)

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