Swizz Beatz Joins Lotus - Named VP of Creative Design & Global Marketing

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Based on his high profile as a rapper and music producer, as well as his recent success revitalizing the Reebok brand, Swizz Beatz has been hired by British automaker Lotus to assume the title of VP of Creative Design and Global Marketing. A video on the Lotus site shows Swizz on his first day of work, arriving at Lotus headquarters in a helicopter, checking in with CEO Dany Bahar, visiting the design studio, and advising a group of dubious Lotus employees by disclosing that prospective buyers are looking for "flashy" sports cars. The day ends at the racetrack, with Swizz going for quick spin in a Lotus vehicle. Time will tell where this ride takes the Lotus brand as well as its newest executive.