Heineken Light – Occasionally Perfect Billboard

By - August 19th, 2011

billboard 01 Heineken Light   Occasionally Perfect Billboard

A billboard for Heineken Light, situated on Lafayette and Great Jones in downtown New York, announced “This billboard is occasionally perfect.” As billboards go, it was adequate — big and well lit, but far from perfect. But on August 17th, it suddenly lived up to its billing, as the sign was transformed into a stage for an impromptu street concert by indie stalwarts TV on the Radio. Stay tuned because the billboard, part of ad agency Wieden+Kennedy‘s “Occasionally Perfect” campaign for Heineken Light, just may become perfect once again.  Check out a video of the event after the jump.

0 Heineken Light   Occasionally Perfect Billboard

billboard 02 Heineken Light   Occasionally Perfect Billboard

billboard 03 Heineken Light   Occasionally Perfect Billboard

billboard 04 Heineken Light   Occasionally Perfect Billboard

billboard 05 Heineken Light   Occasionally Perfect Billboard

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