Nike Festival of Sport Opening Ceremony

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Produced by: Dan Hwang

Written by: Poe

Months of planning, weeks of coordination, and days of rehearsals all led to these few hours. Management, employees, volunteers, and security personnel all fixated at the monitoring station behind the grand stage made for this very moment, the statement of welcome by Nike veteran Craig Cheek, Vice President and General Manager of Greater China, and the start of Nike Festival of Sports. Cheers went out even before Cheek finished a word. In between the presentations and performances by local act like MC Hot Dog, the applause would become a ceaseless, deafening backdrop as the 2 hosts brought each special guests: LeBron James, Amare Stoudemire, Kyrie Irving, and Chris Bosh. On the Nike SB side, there was Paul Rodriguez, Eric Koston, followed by Shane O’Neill and Omar Salazar. The most fervent acclamation came, however, when star 110 meter hurdler, Liu Xiang, joined LeBron James on stage, in this celebration of sports. Nike Festival of Sports will continue on till Sunday.

Nike Festival of Sports

Shanghai Stadium Sport Complex

Lingling Road | Map

Xuhui, Shanghai, China

Event Dates: August 18th, 2011 (Thursday) August 21st, 2011 (Sunday)

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