Daily Archives: August 21, 2011
Nike Festival of Sport – Nike 6.0 Store Opening with Paul Rodriguez
Produced by: Dan Hwang Written by: Poe Its been an exciting year for Nike’s Active Sports Division. In addition to The Chosen, one of the more comprehensive and interactive campaign in years, the division’s Nike 6.0 branch just opened its second brand focus retail space in the … READ MORE
The New York Times – Catching The Waves In The Rockaways
Upon the news of growing surf culture in New York City, a friend, a Big Apple transplant now living in California asked whether it was just a fad. It isn’t actually. For a number of years, a core group of New York City surfers have trekked out … READ MORE
Hurley Presents – Dead Country + Jimmy Eat World | Event Recap
The subtle differences were there, just focus on the bass, but its there. Though both bands hailed from the newly designated Emo-Post Punk genre, Dead Country and Jimmy Eat World couldn’t be as different as, say, Nirvana and Pearl Jam at the height of Grunge. One was … READ MORE
Nike Festival of Sport Football Obsessed Teens (FOT) + Nike Cup
Produced by: Dan Hwang Written by: Poe The basketball courts that dotted across Shanghai Stadium Sport Complex certainly captivated the majority of Nike Festival of Sports spectators though not all. Several hundred attendees made the b-line for the well churned grassy pitch everyday for the Nike Cup … READ MORE
Nike Festival of Sport – Kicks Lounge Session
Produced by: Dan Hwang Written by: Poe In a market where demands often outpaced supplies, opportunities to see an actual products are rare and few. In order to facilitate a better understanding of every shoe and the design stories behind them, Nike as well as Jordan Brand … READ MORE
Stussy Las Vegas – “Under the Radar” Photo Exhibition
To kick things off at this season’s Magic trade show in Las Vegas, Stussy and Heel Bruise are teaming up to present a photo exhibition entitled “Under the Radar”, which will be happening tomorrow at the Stussy Las Vegas store. The exhibition features work from some recognizable … READ MORE
Nike – “Forever Forward” | Arsenal F.C. 125th Anniversary Video
Is the taste of victory really “sweet”? A menial question to ask members of Arsenal Football Club. What’s on their minds is a collective philosophy of moving forward. Whether on the pitch to win games or off season in promoting of Arsenal brand of soccer, the legacy … READ MORE
