Is the taste of victory really "sweet"? A menial question to ask members of Arsenal Football Club. What's on their minds is a collective philosophy of moving forward. Whether on the pitch to win games or off season in promoting of Arsenal brand of soccer, the legacy of forward looking is something instilled to London' most successful football franchise since its establishment 125 years ago. A mindset that is somewhat inexpiable to those who are non-Arsenal fans, it is the reason behind "Forever Forward", a short film by Nike and director Ryan Hopkinson. With help from 4 distinguished gentlemen, filmmaker Spike Lee, BBC Radio personality Gilles Peterson, Arena Homme+ magazine editor Ashley Heath, and finally a member of Arsenal, Theo Walcott, each draws a parallel line between the past, the present, and the future of the team. See Nike "Forever Forward" video after the jump.