It seems like Kevin Lee got bitten by the entrepreneurship bug. Long the sidekick to his father, Monster Cable‘s founder Noah Lee, the former Monster Cable executive, who was instrumental in the development of Beats by Dr. Dre headphones, branched out on his own early this year. With the elder Lee’s blessing, Kevin, along with Scott Hix and Seth Combs, both seasoned consumer electronics executives, established SOL Republic. An acronym for Soundtrack of Life, SOL Republic’s primary focus will be in two-fold – the provision of high quality audio accessories at affordable prices. The price range of SOL Republic product is set around the $100 to $150 mark. In comparison, Beats By Dr. Dre goes from $120 to $500 ($1000 if you want your headphone chrome plated). To be available later this month at Best Buy and Apple retail locations, SOL Republic will start with its Tracks On-The-Ear heaphones, an innovative headphone with one-piece adjustable FlexTech polymer headband, something that is literally unbreakable. The removable ear cups mean easy storage and portable form factor. There will also the Amps In-Ear model as well. Both customizable in different colors with a price of $100 for the basic Tracks Over-The-Ear headphone, $130 for premium HD edition, and $60 for the basic Amps In-Ear headphone, $100 for the HD variant.