adidas No.6 London – adidas Originals B-Sides Collection Launch | Event Recap

By - August 25th, 2011

Quite obvious no where else you will find obstinate shoppers like those on the line-up for Supreme collection launch. But the ones from London come close. One example was the official launch of adidas Originals B-Sides Collection at the label’s No.6 London specialty boutique last Friday. For the special occasion, the store opened early that morning to greet those on the queue, many been there since the night before. To address their unwavering commitment, adidas Originals served espresso and pastries for those overnighters. It even included a special B-Sides Coffee Blend, courtesy of Square Mile Coffee Roasters. An in-store exhibition also included the original A-Sides to each models for a complete story behind their designs, or you can just purchase the whole set of B-Sides Collection at the spot.

Photography: Vent Fury

adidas No. 6 London
Newburgh Street 6 | Map
London WC17RO England