With Primitive team rider Nate Principato as the headliner, Paul Rodriguez’s storefront Primitive just showcased some of the goods available for Fall 2011. While So-Cal weather hardly dips below zero, the collection still features a slew of heavy weight cotton sweats and hoodies for you to fend off those late night breeze from the Pacific. Another notable is Primitive’s version of the classic varsity jacket, now redone in lightweight cotton jersey instead of Melton Wool. Of course when you think of Primitive, you think of caps, and there are plenty of those this season as well. Check out the brief commercial on the Fall 2011 Collection as they followed Nate Principato for a day or you can see rest of the lookbook after the jump. In the meantime, select items from new season will be available at Primitive and other retailers in the coming weeks.