Enthusiasm can be addictive, just ask the guys from KENLU. Ten years ago, a ragtag group of sneaker aficionados from Taiwan and elsewhere decided to create a virtual point of gathering for like-minded sneaker enthusiasts. A decade later, that little exercise in cyber town hall is now a leading information outlet for Chinese speaking sneakerheads and others.
As a reflection of this past ten years and the intimate culture it nurtured, KENLU designed the “Decade Camo” basketball sneakers in conjunction with Chinese athletic brand giant Li-Ning. With Philadelphia 76ers‘ Evan Turner signature shoes, the Li-Ning Conquer, as allegory concept. On the upper, a careful rendering of digital camouflage on contrast black backdrop, a duality of meanings. The camouflage is in reference to sneakerheads’ primal, almost militant, instinct to acquire the most sought after editions. The selection of digital camp sequence highlights KENLU’s medium as a digital media outlet. Tiny reflective crosses or “+” signs linger over the camp, each symbolic to the Chinese numeral of “10” as in KENLU’s 10th anniversary. A thoughtful, congratulatory design that is also well deserved!