Nike – “It’s About Time” | Doc Brown’s Aluminum Shade

By - September 7th, 2011

Nike   Its About Time | Doc Browns Aluminum Shade

It was something out of military lore.  There were no indicators, no hints, even our Nike hosts answered our inquisitions with smiles and simple responses, “You’ll see”…  Some hours later and still woozy from jet lags, we arrived  in Los Angeles for a “secret event”.   But not just any event, one that will include Nike Vice President of Design and Innovation, Tinker Hatfield, at its Keynote address.  Yet, everyone hushed up at our inquests at L.A. too.  Things became somewhat obvious a few minutes ago when we entered our hotel rooms.  In each accommodation, a tricked out amenity package with a sleek aluminum shade tagged with “It’s About Time” at the ear piece.  Along side it,  a Apple iShuffle with message from Dr. Emmett “Doc” Brown saying “If my calculation are correct, for the next 24hrs you are gonna see serious stuff!” Things are becoming clearer now…

Photography: Freshness

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade
Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

Nike   Its About Time | Doc Browns Aluminum Shade

3 comments
Adrian
Adrian

Ah, that's what your in LA for. Dope!

Matthew Hansen
Matthew Hansen

How can I get my hands on a pair of those glasses? Those are AWESOME!!!