The importance of October 21st, 2015, is quite comprehensible to sneakerheads around the world. While that very sequence of events in 1989 Back To The Future II was fictional. When Marty McFly (played by actor Michael J. Fox) stepped into the futuristic Nike Mag and movie going audience saw the sneakers’ auto lacing capability, that very impression imprinted on all sneakerheads’ memories collectively.
With a whirlwind of information available in the last few hours, including presentations at Universal Studios back lot by Tinker Hatfield and Nike CEO Mark Parker moments ago, more on the availability of Nike MAG 2011, also known as Marty McFly or Air McFly, have surfaced. As actor Michael J. Fox stroll onto the Late Show with David Letterman later this evening, Nike will will unveil an eBay charity site to auction off 1500 pairs of the Air Mag with 100% net profit going to the Michael J. Fox Foundation. Furthermore, a matching donation of up to $50 million will be given by search giant Google‘s Co-Founder Sergey Brin and his wife Anne Wojcicki, a DNA specialist. The goal, as stated by Mark Parker, is the eradication of Parkinson’s Disease, which afflicts both Michael J. Fox and Brin’s late mother. The charity auction starts tonight at nikemag.eBay.com and ends on September 18th.
Charity Auction Date: September 8th, 2011 (Tonight!) – September 18th, 2011 (Sunday)