The 2011 NIKE MAG – It’s About Time. – Nike
Many proclaimed it to be the “greatest shoe never made.”. Some naysayers even gone as far as calling it “vaporware”. But all the changed this afternoon at the back lot of Universal Studios as Nike CEO Mark Parker and designer Tinker Hatfield unveiled the Nike MAG 2011. Aptly dubbed the Air McFly, or Marty McFly’s shoe, the shoe is an almost exact replica of the original movie prop in the 1989 Back To The Future II. Worn by the film’s hero, time traveler Marty McFly, played by actor Michael J. Fox, the futuristic footwear by Nike featured a auto-lacing system and electrical lighting scheme. While the Nike Air MAG 2011 will not include the auto-lacing feature, it will include the same exact silhouette and the LED glowing panels as the prop. The shoe will also be the very first footwear in Nike’s product line to have electroluminescent technology, with the ability to glow for 5 hours after each charge.
Since day one of its design phase, Nike’s been adamant about support the Michael J. Fox Foundation for Parkinson’s Research. So as actor Michael J. Fox stroll onto The Late Show with David Letterman later this evening, Nike will will unveil an eBay charity site to auction off 1500 pairs of the Nike MAG, or 150 pairs per day for the next 10 days. 100% net profit will go to the Michael J. Fox Foundation directly. Furthermore, a matching donation of up to $50 million will be given by search giant Google“s Co-Founder Sergey Brin and his wife Anne Wojcicki, a DNA specialist. The goal, as stated by Mark Parker, is the eradication of Parkinson’s Disease, which afflicts both Michael J. Fox and Brin’s late mother. The charity auction starts tonight at nikemag.eBay.com and ends on September 18th. See more renderings of the final product along with an introductory video after the jump.
Charity Auction Start Date: September 8th, 2011 (Tonight!) | 11:30 pm EST / 8:30 pm PST
Charity Auction End Date: September 18th, 2011 (Sunday)