Nike Presents Back For The Future @ The Montalbán | Event Recap

By - September 8th, 2011

Just when actor Michael J. Fox is set to appear on The Late Show with David Letterman in New York City, hundreds of industry insiders, media personalities, and celebrities attended Back For The Future event in Los Angeles last night.  With actual props and sets from Back to the Future franchise, including another Back to the Future II DeLorean DMC-12  mock-up, as the backdrop of the special gathering, hip-hop producer araabMUZIK took charge of the DJ booth while comedic actor Joel McHale (Community TV-series) punctuated the evening with laughters and performances.  Being that it was an event by Nike, the audience in Hollywood’s The Montalbán theater knew of the surprises to come.  A special deleted scene video, with Tinker Hatfield and Christopher Lloyd, debuted to the delight of many. But most attentions centered around the live auction – one of 350 ceramic miniatures of the 2011 Nike MAG and the very first actual size 2011 Nike MAG, both signed by Michael J. Fox himself.

There was one peculiar observation we made however, when Joel McHale raised the issue on missing Automatic Lacing System, Tinker Hatfield repeated once again that it was 2011 and not 2015.  Could it be that Nike will introduce a fully functional Nike MAG in 3 years?  Where is a time machine when you need one?