Fashion’s Night Out: Nike Sportswear 21 Mercer – “Back For The Future” DeLorean DMC-12 Time Machine

By - September 9th, 2011

Fashions Night Out: Nike Sportswear 21 Mercer   Back For The Future DeLorean DMC 12 Time Machine

If you been to enough Fashion’s Night Out events, you know to expect surprises around every corner. For Nike Sportswear on 21 Mercer Street, the astonishment came in the form of a DeLorean DMC-12. Not just any DeLorean DMC-12, but one with “Doc” Brown’s Flux Capacitor! Yes, its the modified DeLorean DMC-12 from Back To The Future II. Unlike the hallowed-out shell found on Universal Studios’ back lot, this DeLorean DMC-12 has all the bells and whistles still intact. Quipped with its very own fog machine and get this, a MATTEL Hover Board, operators of the purported time machine looped “The Power of Love”, the official Back To The Future anthem by Huey Lewis and the News, on its stereo system. Part of the Michael J. Fox Foundation for Parkinson’s Research, the DeLorean functions as a platform for Parkinson’s Disease awareness. It doubles as a donation point, where the Mr. Fusion Home Energy Reactor on the back of the vehicle is now a Mr. Compassion Donation Processor.

In conjunction with the unveiling of Nike MAG 2011 (McFly), the DeLorean DMC-12 Time Machine project was a secret to everyone, even to the staffers at 21 Mercer. Things started late Wednesday night, with carpenters and electricians constructing a stage in the midst of rain. Next, the vehicle rolled into place just as the Nike MAG 2011’s announcement took place some 2,000 miles away in Los Angeles. While the DeLorean might be gone now, samples of the Nike MAG 2011 (McFly) is still on display within the store for the duration of the Nike’s “Back For The Future” campaign.

Photography: Poe for Freshness

Nike Sportswear 21 Mercer
21 Mercer Street | Map
New York, NY 10013

Fashions Night Out: Nike Sportswear 21 Mercer   Back For The Future DeLorean DMC 12 Time Machine

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