When James Jebbia founded Supreme in 1994, his intended target market were the kids who embodied downtown New York skate culture, but he never considered his brand to fall under the rubric of streetwear. Rather, Jebbia sees Supreme as a lifestyle brand that caters to discerning consumers in the know, along the lines of A.P.C. This is the sensibility that allows Supreme to partner with brands such as Adam Kimmel or Clarks. For its latest collaboration, Supreme turned to the venerable American denim label Levi’s. The U.S.-manufactured capsule collection is made up of 505 jeans, chambray work shirt, denim down vest and denim bell hat. All are available in blue or black and come with an orange Levi’s tag. The assortment is rounded out with a Trucker Jacket in black leather or tan suede.
September 15th (Thursday) New York, L.A. and online
September 17th (Saturday) – Japan
September 22nd (Thursday) – London