adidas Originals Berlin Store 10th Anniversary “Made For” Berlin Launch | Event Recap

By - September 14th, 2011

With freshly made taiyaki on sale, who wouldn’t want to line up? Over the weekend, hundreds of Berliners took to the streets with one goal in mind, to be one of the 150 lucky souls to own the “Made For” Berlin pack. In celebration of its Berlin Store’s 10th anniversary, adidas Originals created a combo of ZX 9000 and Colorado windbreaker to be sold at the Mitte location only. But festivities not only included the exclusive product launch, each of Colorado windbreaker a seal of certification and numbered right at the point of purchase. In the meantime, patrons went to the mini-flea market at the store’s courtyard for some more rare finds. Stay tuned for more information on other 10th Anniversary celebrations, including ones in Tokyo and New York.

Photography: Julia Schoierer