LEGO – Augmented Reality Packaging | Video

By - September 19th, 2011

LEGO   Augmented Reality Packaging | Video

In a few years, “buyer’s remorse” will be a thing of the past, at least when it comes to buying LEGO sets. During last week’s Intel Developer Forum 2011 in San Francisco, engineers at Intel presented their latest image recognition technology. With the help of LEGO, packaging of the pixelated terrariums will now double as visual reference to an augmented reality. Buyers could see the actual LEGO, built and finished, virtually all before any green backs exchange hands. What’s more, this wasn’t some concept but actual off-the-shelf merchandise. Simply visit participating LEGO dealers and try it under specially marked kiosk to see your future LEGO set comes to life. via: Engadget

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