Italian artist, illustrator and designer http://panetrv.com/”>Stefano Monfeli, better known simply as http://panetrv.com/”>Pane, teamed up with http://stussy.com”>Stussy, http://slamjam.com”>Slam Jam, http://damianieditore.it”>Damiani and http://vice.com”>VICE to conceive a capsule collection entitled People Think I’m Cool. The collection consists of the first monograph by Pane as well as three t-shirts showing off his unique, colorful illustrations. Pane took a trip down his memory lane to make this book, putting focus on the various paths he took, filled with mistakes and failures. Although he does not regret them at all, insisting that failures are rather formative than success, while at the same time providing fun. This book features the journey of Pane through drawings, paintings, photography and memories as a struggling artist. To understand the project better, check out the short video interview with Pane after the jump.