It is not often that a luxury auto maker partners up with a sports stadium. However, Mercedes-Benz USA is leading the way by signing a decade-long deal that will give them official naming rights to the Louisiana Superdome, home of The New Orleans Saints. The newly named Mercedes-Benz Superdome will host numerous upcoming events, including the 2012 Men’s Final Four, the 2012 BCS National Championship Game and the 2013 Super Bowl. Furthermore, this deal will enable Mercedes-Benz to be the official and exclusive vehicle of the New Orleans Saints, whilst giving the auto maker access to the Saints coaches and players for marketing and promotional activities. Expect to see some unique programs, in the near future, cross-pollinating NFL fans with the luxury auto maker.