HUF is still going strong, its longevity owing to founder Keith Hufnagel’s unwavering vision and commitment to growth. In the summer of 2010 HUF launched its own footwear line, realizing a goal that Keith had for the brand since the very beginning. The inaugural collection reflected Keith’s background as a pro skater and avid sneaker enthusiast, combining both skate functionality with a classic lifestyle aesthetic. That spirit lives on in the footwear lineup for Holiday 2011, which introduces a new model, the Cooper in beeswax premium leather, along with fan favorites like the HUF 1, Choice, Hupper, and Tahoe. The collection is available now through HUF’s online store.