Nike – Basketball Never Stops: Shine – LeBron 24/7

By - November 1st, 2011

On the concrete playground of New York City, the polished wooden floor of Staples Center, to the packed night session in Shanghai, the game of basketball is one founded on fundamentals, fueled by goals, and energized by the love for the sport. There is no need of a cheering audience, neither is there a need for trophy, championship title, or cash rewards. It is just you, the ball, and the unwavering determination within you. When or where ever there is dunk, a 3-pointer, a dribble, there will be a spotlight shining upon for this is basketball and it never stops.

See the rest of the latest campaign by Nike Basketball through a special Facebook app here. Meanwhile, check out the latest installment of the Basketball Never Stops video with LeBron James in Shine after the click.

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