Growth is aplenty at START TODAY, the parent company of ZOZOTOWN online shopping network in Japan. After it announced language support for Chinese, Korean, and English speaking shoppers outside of Japan back in May, the company is pushing further into the untapped Chinese today with the launch of ZOZOTOWN on Tmall, a dedicated site for consumers in China.
Operated as a joint venture out of Hong Kong with Japanese investment giant Softbank, the new site is actually part of TAOBAO.COM, the consumer branch of Alibaba online retail group. Building upon the momentum, START TODAY will also open a dedicated site for South Korea in the coming days. No words if the popular shopping site will reach markets such as U.S. or Europe, though we’re keeping our fingers cross.