Beats by Dr. Dre – Custom Beats Showcase

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The Beats Store opened in New York today, and the eager customers who walked through its doors had the opportunity to get a firsthand look at the entirety of the Beats by Dr. Dre product range under one roof. In addition to the goods for sale, a special display section showcased celebrity custom models, proving that headphones are as much fashion accessory as they are high-fidelity audio devices. The list of famous clients included Spike Lee (New York Knicks colorway, naturally), Kobe Bryant (a sick Black Mamba-inspired design), Green Bay Packers quarterback Aaron Rodgers (“100% Champagne Proof”), Serena Williams, Keri Hilson, Yelawolf and others. Forget sneakers, Beats Headphones are quickly becoming the de rigueur fetish object. Check out additional images following the click.

Photography: Yu-Ming for Freshness

Beats by Dr. Dre The Beats Store NYC

67 Greene Street | Map

(bet. Spring and Broome Street)

New York, NY 10012

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