Timberland announces its “Canvas that Cares” program, in which funds will be raised for various non-profit organizations by auctioning off custom-designed footwear from Timberland’s eco-friendly Earthkeepers line. Boots adorned with the artwork of famed musician Ringo Starr will kick off the initiative, with proceeds from the auction of the limited-edition footwear going to WaterAid, a non-profit that’s providing clean water to the world’s poorest communities. 75 pairs of the Timberland Earthkeepers City 6″ Side Zip Boot, individually signed by Starr and adorned with his original artwork, are set to hit the auction block. The boots feature a peace sign on the canvas side panel, representing the artist’s credo of peace and love, while three stars at the back denote his famous last name. Technical features include the use of Bionic canvas (twice as strong with a 30 percent faster drying time than regular canvas), and ion-mask technology by P2i that repels water and stains without compromising the fabric’s breathability.
The boots will be available on eBay, accessible through Timberland’s Canvas that Cares hub. Bidding will open at 9 pm EDT on December 1st and close December 11th at 9 pm EDT. All 75 pairs will be a size 8 — Ringo’s size — and come with two sets of laces. 25 pairs will come with a Timberland Whiteledge Recycled Nylon Packable Duffle Bag, and 10 pairs will come with a second pair of Earthkeeper 6″ boots in a range of sizes.