Run D.M.C. x adidas Originals Superstar 80s – SoHo Store Launch | Event Recap

By - November 12th, 2011

A lasting friendship over the last two decades, adidas Originals celebrated the enduring bond it has with Run D.M.C. with a special release last night at adidas Originals SoHo store. The centerpiece of the evening was the Run D.M.C. x adidas Originals Superstar 80′s, emblazoned with the numeral 1986 as a tribute to the year Run D.M.C. released the single “My adidas”. However, hip-hop fans and sneaker fiends flocked to the New York City location for one other reason, an opportunity to meet Darryl”DMC” McDaniels himself. There in spirit also was the late Jam Master Jay, represented by his sons in attendance. With Mick Boogie on deck, spinning a mix of classic hip-hops and 80’s hits, the cordial evening hit a high note when Darryl”DMC” McDaniels took the “centerstage” with 6th Sense, Tanya Morgan, and Nitty Scott MC for an impromptu performance.

Already a hot seller, be sure to score a pair of these limited edition Run D.M.C. x adidas Originals Superstar 80′s (only 1986 pairs made) before the weekend is out. In the meantime, you can download the special “My adidas” Remix by Mick Boogie and Nice Kicks at this link here.

Photos: Poe/Freshness

Becca Vee
Becca Vee

The little kid on the bottom corner pic is sooo fly!