Burton Snowboards: The History Wall

By - November 13th, 2011

Burton Snowboards: The History Wall
That http://burton.com”>Burton Snowboards is a company with deep design talent – both visual and technological – no one can question. However, it’s been increasingly clear in recent years that the company devotes a good deal of that talent towards creating interesting online content and experiences. Burton’s websites have evolved to keep pace with the absolute bleeding edge of design and aesthetic; they combine the slight edge of a boutique print shop with intuitive user interfaces and creative layouts (an artful ripoff of the Google header bar, for example). The company has just launched a “History Wall” microsite, which uses all that digital talent to highlight the brand’s decades of snowboard history. Against a tacky ski lodge aesthetic, Burton has laid out a scrapbook-style showcase of annual milestones – starting with the Burton Backhill from 1977, through the radical 1980’s and grunge-inspired 1990s, the Olympic era, the technological innovations of the 2000’s, to the new mystery project for 2012. This is a solid retrospective for fans of contemporary graphic design too – there are early Burton graphics displayed here that inspired countless design projects in recent years. Check out some of the highlights after the jump, and go on over to http://eur.burton.com/on/demandware.store/Sites-Burton_EU-Site/default/Company-History”>Burton’s History Wall to view everything.

Burton Snowboards: The History Wall
Burton Snowboards: The History Wall
Burton Snowboards: The History Wall
Burton Snowboards: The History Wall
Burton Snowboards: The History Wall
Burton Snowboards: The History Wall
Burton Snowboards: The History Wall

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