For some, life is a voyage filled with winding trails. For a few though, it is a blur of opportunities, a race to the top. In catering to the demands of these go-getters, outerwear label Penfield will be organizing a one-of-a-kind scavenger hunt, all done through the vast jungle of the Internet. Titled “Race for the Summit,” the project highlights the ever-functional aspect of the New England classic’s influence in the fashion realm, and a celebration of the label’s original – the Penfield Summit Down Insulated Jacket.
The first clue will begin to circulate through Penfield’s own website this Thursday, November 17th, followed by a second one on Penfield’s Facebook and Twitter pages. Then, the clues will lead participants thorough a virtual journey of related pursuits and interests, from outdoor lifestyle, cutting edge musical acts, Americana staples, to contemporary fashion. Along the way, participants will get the opportunity to submit their answers on penfieldusa.com. The correct ones will unveil a new set of clues.
Of course, there are more than bragging rights at stake. Runner-ups will get the chance to win one of 20 Penfield Sanford Beanies, 5 Penfield Outback Down Vests, or 3 Penfield Summit Down Parkas. And the winner will get a custom-made “Race to the Summit” premium down parka. The contest is to start this Thursday, November 17th, and will run until Monday, December, 19th. Winners will be announced on Tuesday, December 20th. Best of luck to all those participating.
Contest Start Date: November 17th, 2011 (Thursday)
Contest End Date: December 19th, 2011 (Monday)
Winners Announcement: December 20th, 2011 (Tuesday)