adidas Consortium “Tabula Rasa” Collection | Video By SneakersNStuff

By - November 23rd, 2011

adidas Consortium  Tabula Rasa Collection | Video By SneakersNStuff

The good people at SneakersNStuff in Sweden went the extra step in finding out more about the adidas Consortium Tabula Rasa Collection. The team embarked on a journey that led all the way to the adidas headquarters in Herzogenaurach, Germany. There, they interviewed Daniel Bauer, Global Category Manager at adidas Originals, and Christian Otto, Concept Manager at adidas Originals. Tabula Rasa means “Clean Slate” in Latin, and this was the underlying concept behind the rejuvenation of the adidas Consortium project. SneakersNStuff will be releasing one new video each day until the day of the release on Saturday, November 26th. Find out extensive details on how they arrived at the idea, progressed and executed the project, in the first of many videos after the jump.

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