Set to the frenetic pace of B.o.B.‘s song “Epic,” a new adidas adiColor commercial for Champs Sports stars the rapper and singer-songwriter himself. Originally introduced in 1983, adidas adiColor was essentially a sneaker customization kit, replete with white sneaker and different colored paints. Today, the line is still all about color, and the opportunity to express one’s individual style. Those colors are on full display in the Champs spot, with B.o.B. showcasing the many different hues and looks from adidas Originals and Champs, and how those colors both reflect and influence the various facets of his identity as a musician and performer. Check out the video after the click, then head over to Champs Sports’ online store to pick up the latest adiColor gear and accessories.