Naked & Famous Denim – “The Craziest Jeans in the World” Video | Featuring Brandon Svarc

By - November 29th, 2011

Naked & Famous Denim   The Craziest Jeans in the World Video | Featuring Brandon Svarc

Brandon Svarc, owner and designer of premium denim brand” target=”_blank”>Naked & Famous Denim, took some time out of his busy schedule to visit” target=”_blank”>GQ and show off “The Craziest Jeans in the World.” First up is the heaviest pair of jeans ever created, made from Japanese selvedge denim and weighing in at a hefty 32oz. Even the leather patch is heavyweight at 15oz. There’s raspberry scented scratch-n-sniff denim, blanket-lined jeans, a collaboration with Japanese brand Oni featuring its signature super-slubby denim, and finally, a glow-in-the-dark pair of 15oz selvedge denim jeans. For the denim connoisseur who thinks he’s seen it all, this is a video well worth a look. Check it out after the click.