The perfect pairing of 2 daily must haves, headwear brand New Era will launch its very first timepiece, thanks in part to Casio G-Shock. In classic matte black and a notable white dial face, the debut edition includes a EL backlight hologram featuring the New Era flag logo and special New Era etched backplate. Based on G-Shock's popular 6900 Series, this special collaboration will not only be resistant to shock and water, it also comes with a myriad of functions such as flash alert, multi-function alarm, countdown timer, 12/24 hour formats, and 1/100th second stopwatch.
Packaged in a special tin case, the first ever New Era watch by Casio G-Shock will be available this Saturday, December 3rd, at New Era flagship stores across Europe, along with specialty boutiques like Foot Patrol, colette, and Corso Como 10.
Release Date: December 3rd, 2011 (Saturday)