Dee & Ricky x Casio G-Shock GA111DR-7A - Launch Party | Event Recap

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A crowd of over 500 guests, including select media and other brand big-wigs, got a first-hand look at the new Casio G-Shock x Dee & Ricky GA111DR-7A watch collaboration at the Trinity Place Bank Vault in New York City on November 29.

Keeping to the basics in terms of colorway and G-Shock functionality but not in style, the collaboration delivers a watch using only the primary colors, a design choice by Dee & Ricky that was inspired by Legos®. With the smooth contrasts of the G-Shock providing the occasion, DJ Mel Debarge and DJ Gravy along with special performances by Vinny Cha$e, Bobby 2 Flee and Swizzy Swinton provided the entertainment for the release party.

The watch's specs include magnetic and shock resistance, 200m water resistance, an auto LED light, 48 city world time, a 1/1000th stopwatch with speed indicator, 4 daily alarms and 1 snooze alarm and 12 or 24 hour formats.

Images courtesy of Tracy Bailey.