made its first pair of jeans, the XX, back in 1879, they couldn’t have imagined the brand to have evolved the way it did today. Essentially made for the working American, Levi’s jeans are known for their strength and durability and were worn by miners, lumberjacks, farmers and cowboys. Levi’s Japan
took the opportunity to bring over a pair of the original XX to Levi’s Shibuya store, showcasing it to denim fanatics in the land of Riding Sun. Handling it with care, Levi’s
historian Lynn Downey pulled out the vintage denim from its packaging, wearing white gloves to prevent it from getting damaged. Downey went on to explain the history of the jeans, and Tokyo-based media company DEFRAG
captured the whole unveiling event on video. The full video can be seen over at the DEFRAG
website right now.