DEFRAG – Levi’s XX c.1879 Jeans Showcase in Japan | Video

By - December 8th, 2011

DEFRAG   Levis XX c.1879 Jeans Showcase in Japan | Video

When Levi’s made its first pair of jeans, the XX, back in 1879, they couldn’t have imagined the brand to have evolved the way it did today. Essentially made for the working American, Levi’s jeans are known for their strength and durability and were worn by miners, lumberjacks, farmers and cowboys. Levi’s Japan took the opportunity to bring over a pair of the original XX to Levi’s Shibuya store, showcasing it to denim fanatics in the land of Riding Sun. Handling it with care, Levi’s historian Lynn Downey pulled out the vintage denim from its packaging, wearing white gloves to prevent it from getting damaged. Downey went on to explain the history of the jeans, and Tokyo-based media company DEFRAG captured the whole unveiling event on video. The full video can be seen over at the DEFRAG website right now.

DEFRAG   Levis XX c.1879 Jeans Showcase in Japan | Video

DEFRAG   Levis XX c.1879 Jeans Showcase in Japan | Video

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