The North Face Standard Presents: Standard Of Living Package Vol. 1 + Uptown Anthem

By - December 9th, 2011

In a culture where a paradox of hyper consumerism and frugality exist side-by-side, many Japanese are questioning the notion of personal belonging and legacy after the multitude of disasters that struck the island nation earlier this year. In a similar introspection, The North Face of Japan asked five notable cultural influencers – club owner Moichi Kuwahara, stylist Koichiro Yamamoto, DJ MURO, photographer Taro Mizutani, and finally, UNITED ARROWS’ Motofumi “Poggy” Kogi, to materialize a concept, in effect a personal time capsule, of which they would hand down to the next generation. Dubbed as Standard Of Living Package Vol. 1, each of the personalized artifacts is now on display on the 4th floor of The North Face Standard in Harajuku. To coincide with the exhibition, stylist Yohei Usami curated Uptown Anthem, a prelude showcase on the lives of Tokyonites from the storefront’s ground to the third. Both will be on display till Christmas Day, December 25th, 2011.

The North Face Standard

6-10-9 Jingumae | Map
Shibuya-Ku, Tokyo Japan
TEL #: +81-3-5464-2831

Exhibition Dates: Now – December 25th, 2011 (Christmas Day)