In celebrating their 20th anniversary, Japanese denim brand Evisu initiated the Make the Rules art project to showcase their famous denim as a medium for artists. One of the artists to participate in this project is London based graffiti and contemporary artist INSA. The finished piece is entitled Button Down, Back Up, which is a playsuit crafted from Evisu selvedge denim. INSA also hand printed his signature Graffiti Fetish patterns on the denim using bleach, accenting the feminine curves of the piece. In an effort to showcase his latest piece effectively, a custom designed metal mannequin was hand forged and welded to provide a rigid framework. Heart shaped oak base holds it all together and this piece is scheduled to be displayed at Make the Rules exhibitions in Evisu stores and parties worldwide.