It didn’t take Nike long to craft a strategy to sell Robinson to the heads on the asphalt. He was the polar opposite of Charles Barkley, who fought, cursed, and received multiple fines from the NBA. The minds at Nike decided to make a Mr. Robinson’s Neighborhood series of commercials that embraced the Admiral’s qualities and featured him in the role of the famous show host who shared his surname. In one commercial, Mr. Robinson had Barkley as a guest on the show. As Robinson played with a toy airplane, Barkley charged through the door and explained all the ways to avoid being fined by the league. Robinson was buttoned-up, and Nike didn’t attempt to shift that perception, and they ended up with a successful campaign as a result.