Building A System: Kobe Bryant and Eric Avar Discuss About Nike Kobe VII System Supreme | Video

By - December 22nd, 2011

“The human foot is a masterpiece of engineering and a work of art.” – Leonardo da Vinci

As the new Nike Kobe VII System Supreme begins to roll out at retailers world wide, Kobe Bryant sat down with Nike Creative Director Eric Avar for a video briefing on its design process. Leaving no details aside, Avar and his design team utilized the tenet first mentioned by Leonardo da Vinci centuries ago, that good design is a balance of science and art. The result was not just a mere signature footwear for the Black Mamba, but an entire performance system instead. The pair also gave insights on how the “Kobe predator skin” came about after the five-time NBA Champ’s safari in South Africa, as well as the challenges each of them faced in creating a basketball footwear unlike any others on the market today.

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